--- title: Anything is Snackable if the Size is Right description: Size matters, at least when it comes to pushing snack purchases. Consumers agree that anything can be a snack, as long as it’s a small portion size. image: https://insights.mdlzawayfromhome.com/hubfs/KMO150256_-_LCS_Article_51.jpg --- [![Click to visit the Mondelez International Away From Home website](https://insights.mdlzawayfromhome.com/hubfs/mdla-afh-logo-horizontal.svg)](https://www.mondelezawayfromhome.com/) - [Trends](https://insights.mdlzawayfromhome.com//topic/trends) - [Operations](https://insights.mdlzawayfromhome.com//topic/operations) - [Culinary](https://insights.mdlzawayfromhome.com//topic/culinary) - Subscribe # Anything is Snackable if the Size is Right Posted in [Snacking](https://insights.mdlzawayfromhome.com/topic/snacking) on July 18, 2016 #### Share this post: - - - ![KMO150256_-_LCS_Article_51.jpg](https://insights.mdlzawayfromhome.com/hs-fs/hubfs/KMO150256_-_LCS_Article_51.jpg?width=361&name=KMO150256_-_LCS_Article_51.jpg) Size matters, at least when it comes to pushing snack purchases. Consumers agree that anything can be a snack, as long as it’s a small portion size.1 It’s true. Miniaturizing your menu can maximize your opportunity to entice the 94% of adults who snack at least once a day.2 Plus, smaller-sized options allow for lower price points, which can help attract price-conscious consumers. Be sure to merchandise with key phrases such as “fun sized,” “mini” and “snack-and-go” to make sure your patrons know where to find your munchable options. So go ahead, shrink regular sandwiches into sliders. Satisfy the sweet tooth with extra-small shakes. Switch out slices of baked goods in favor of bites. Really, any way you downsize your portions can help increase your appeal. 1 Technomic, Snacking Occasions Consumer Trend Report, 2016 2 Mintel, Snacking Motivations and Attitudes—US, Apr. 2015 ## Topics in this article [Snacking](https://insights.mdlzawayfromhome.com/topic/snacking), [Snack](https://insights.mdlzawayfromhome.com/topic/snack), [Retail](https://insights.mdlzawayfromhome.com/topic/retail) ## Join our email list! Be the first to know when we drop new articles, trends and insights, with updates delivered directly to your inbox. Plus, you'll get an insider perspective on all things foodservice, carefully curated to help you grow your business. By submitting my email address, I agree to receive marketing communications from Mondelēz International. 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