--- title: "Burger Brand Booster: Why Personalized Desserts Add Sweet Sales" description: Discover how customizable desserts drive a higher check average, and explore OREO Cookie Butter and other solutions for burger operations. image: https://insights.mdlzawayfromhome.com/hubfs/burger-brand-boot-featured.jpg --- [![Click to visit the Mondelez International Away From Home website](https://insights.mdlzawayfromhome.com/hubfs/mdla-afh-logo-horizontal.svg)](https://www.mondelezawayfromhome.com/) - [Trends](https://insights.mdlzawayfromhome.com//topic/trends) - [Operations](https://insights.mdlzawayfromhome.com//topic/operations) - [Culinary](https://insights.mdlzawayfromhome.com//topic/culinary) - Subscribe # Burger Brand Booster: Why Personalized Desserts Add Sweet Sales Posted in [Desserts](https://insights.mdlzawayfromhome.com/topic/desserts) on October 21, 2026 #### Share this post: - - - [![Pumpkin Spice Milkshake made with OREO Cookie Pieces](https://insights.mdlzawayfromhome.com/hs-fs/hubfs/burger-brand-boot-featured.jpg?width=600&height=400&name=burger-brand-boot-featured.jpg)](https://www.mondelezawayfromhome.com/culinary-center/pumpkin-spice-milkshake-made-oreo-430328/)[Pumpkin Spice Milkshake made with OREO Cookie Pieces](https://www.mondelezawayfromhome.com/culinary-center/pumpkin-spice-milkshake-made-oreo-430328/) Dessert is not just business; for consumers, it’s personal. Fact is, having the flexibility to personalize dessert offerings can be a major driver of dessert purchases for burger operators. According to the market research firm Datassential, 34% of consumers cite customization as a top factor overall. Categories with particularly high demand for customization include cheesecake (37%) and frozen treats (35%).1 And 53% of operators customize milkshakes and malts, classic staples for burger operations, with the highest level of customization among speed-scratch ice cream products.1 The research is clear: Personalized dessert experiences boost engagement and premium add-on sales. Yet only 20% of operators give guests the ability to customize at least one dessert,1 highlighting a major opportunity for menu innovation. Consumers have embraced personalization across nearly every aspect of the dining experience, from custom burger builds to made-for-me beverage orders. Think [Cupcake Flight made with Golden OREO Cookies](https://www.mondelezawayfromhome.com/culinary-center/cupcake-flight-made-golden-oreo-424913/). This easy-to-make recipe features a versatile cupcake batter that allows chefs to create mini butter pecan, birthday cake and pineapple cupcakes all from one base. As guests increasingly seek experiences that reflect their individual tastes and preferences, customizable desserts, from build-your-own sundaes and mix-in milkshakes to personalized toppings and flavor combinations, offer a natural extension of the personalization consumers already expect elsewhere on the menu. For burger brands, customizable desserts can boost guest satisfaction and check averages by delivering the same sense of individual relevance that customers enjoy when topping their burgers. Bear in mind that desserts have increased nearly 40% on menus, while 66% of operators say customization and add-ons improve innovation.2 ## Brand Recognition Feeds Business Trusted, recognizable ingredients can make customization even more compelling by giving consumers brands they already know and love. With iconic names from Mondeléz Away From Home, including OREO, CHIPS AHOY!, SOUR PATCH KIDS, NILLA Wafers, HONEY MAID and others, operators can easily transform desserts into personalized experiences that feel both familiar and unique. Whether mixed into shakes, layered into sundaes, blended into frozen treats, used as toppings or incorporated into limited-time creations, these versatile ingredients provide endless opportunities for flavor innovation and guest-driven customization while adding the brand equity and quality that consumers trust. [Explore the brands](https://www.mondelezawayfromhome.com/brands/) and the many ways they can help build bigger profits with customizable desserts. Versatile OREO dessert ingredients make it easy for burger operators to create customizable sweet treats with minimal effort. A [Chocolate Sauce made with OREO Base Cake](https://www.mondelezawayfromhome.com/culinary-center/chocolate-sauce-made-oreo-base-97679/) adds rich chocolate cookie flavor to shakes, sundaes and brownie-style desserts, while [Cookie Butter made with OREO Cookie Pieces and Base Cake](https://www.mondelezawayfromhome.com/culinary-center/cookie-butter-made-oreo-cookie-281328/) delivers a rich, creamy spread that can be drizzled, layered or blended into menu items. Together, they help operators offer personalized dessert experiences that encourage add-ons, limited-time creations and premium upgrades. The OREO Sugar Cone from Joy Baking Group turns the cone itself into a customizable ingredient, creating a premium foundation for personalized frozen desserts. Infused with real OREO Cookie Pieces and featuring a rich chocolate color and crunchy texture, the cone adds flavor and visual appeal before a single scoop is added. Level up customization by pairing the cone with different ice cream flavors, soft-serve varieties, toppings, drizzles, candy inclusions and limited-time seasonal offerings like pumpkin spice. ## Milkshakes to the Max Given the popularity of milkshakes and malts, it makes sense to consider the flavor-boosting beverage syrups available from I. Rice & Company. These branded beverage syrups make customization simple by giving operators a flexible base for personalized shakes, frozen beverages and specialty drinks. OREO Hot & Frozen Beverage Syrup and CHIPS AHOY! Hot & Frozen Beverage Syrup deliver the familiar flavors consumers love while pairing easily with cookie pieces, sauces, whipped toppings and other mix-ins. For more adventurous flavor combinations, SOUR PATCH KIDS Flavored Beverage Syrups in Redberry, Blue Raspberry and Watermelon let guests choose their preferred sweet-and-sour profile, while SWEDISH FISH Flavored Beverage Syrup adds a nostalgic twist that can be customized with complementary flavors and toppings. As fall approaches, add a [Pumpkin Spice Milkshake made with OREO Cookie Pieces](https://www.mondelezawayfromhome.com/culinary-center/pumpkin-spice-milkshake-made-oreo-430328/) as a limited-time custom option. It signals the season, attracts new customers and keeps regulars coming back. ## Premium Quality Meets Customizable Variety Consider a customizable mix-in model that lets guests build desserts from a base ice cream plus cookies, candies, sauces and gummies mixed to order. The [Banana Bread Split made with OREO Cookie Pieces](https://www.mondelezawayfromhome.com/culinary-center/banana-bread-split-made-oreo-97476/), for example, is easily customized with chocolate, caramel or butterscotch sauce. Branded cookie ingredients (OREO, CHIPS AHOY! and NUTTER BUTTER) are ideal for creating and personalizing limited-time offers that set independent burger operators apart. Candy brands like SOUR PATCH KIDS can be incorporated into both flavors and toppings to give existing dessert items a fresh twist. The growing consumer expectation that desserts can be personalized with recognizable brands makes OREO, CHIPS AHOY! and SOUR PATCH KIDS strong customization options for burger restaurant dessert menus. Ready to bring more customization to your dessert menu and incremental sales to your business? Our culinary team can help you turn consumer insights into craveable, operationally efficient solutions that drive traffic and increase check averages. Visit our [Culinary Center](https://www.mondelezawayfromhome.com/culinary-center/) to explore the latest dessert innovations, and [sign up for our emails](https://www.mondelezawayfromhome.com/your-business/) to receive trend insights, menu inspiration and product updates delivered straight to your inbox. *1 Datassential, Keynote Reports: Desserts, 2026 2 Datassential, Menu Innovation vs. Simplification, March 2026* ## Topics in this article [Desserts](https://insights.mdlzawayfromhome.com/topic/desserts), [Trends](https://insights.mdlzawayfromhome.com/topic/trends), [Seasonal](https://insights.mdlzawayfromhome.com/topic/seasonal), [CHIPS AHOY!](https://insights.mdlzawayfromhome.com/topic/chips-ahoy), [NILLA Wafers](https://insights.mdlzawayfromhome.com/topic/nilla-wafers), [OREO](https://insights.mdlzawayfromhome.com/topic/oreo), [SOUR PATCH KIDS](https://insights.mdlzawayfromhome.com/topic/sour-patch-kids), [HONEY MAID](https://insights.mdlzawayfromhome.com/topic/honey-maid) ## Join our email list! 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